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Week In Review 05.24.06

Google’s lion’s share, aQuantive acquisition, 24/7 Real Media and jail sentence for a Chinese Internet writer.

All this and more!

AD:Tech Photos from Extravagant Media’s trip to sunny San Francisco California are here.

Google Search Captures Lion's Share Of Visitors
The main search page is the biggest draw among Google properties, claiming nearly 80 percent of total visits to Google domains, with image search a distant second at 9.5 percent, followed by mail at 5.5 percent. Among the three major Internet players--Google, Yahoo, and Microsoft--only Google's search engine has the largest share of visitors. Read More

aQuantive Acquires Franchise Gator
This week aQuantive, Inc. acquired pay for performance digital marketing company Franchise Gator. Under the agreement, Franchise Gator will retain its brand identity and operate within aQuantive’s digital performance media segment. Founded in 2001, Franchise Gator is operated by ten employees in its Roswell, Georgia headquarters. It presents prospective franchisees with a portfolio of over 550 franchise opportunities and over 100 industry sectors. aQuantive is reported to have purchased the company for approximately $21.5 million cash. Read More

24/7 Real Media Bows Rich Media Ad Creation, Trafficking Tool
24/7 Real Media has announced its Rich Media Foundry, which streamlines the creation and trafficking of rich media advertising, according to the company. Rich Media Foundry product manager Tom Swenson said "the technology is designed to be (vendor) agnostic and scalable, with the ability to support any rich media format, including video, audio, mobile, DTV, and other emerging formats. “ The technology fully integrates with Open AdStream 6, the company's ad management platform to minimize the work of campaign administration for publishers. Read More

Chinese Internet writer sentenced to 12 years
A Chinese Internet writer was sentenced to jail for 12 years on Tuesday for "subversion of state power" after backing a movement by exiled dissidents to hold free elections, his lawyer said. Yang Tianshui, 45, who has been in custody since last December, did not plan to appeal, a protest against a trial he felt was illegal, his lawyer, Li Jianqiang, said. It was one of the heaviest prison terms meted out in recent years to an Internet writer. Yang is one of several Internet writers and journalists being tried this month, amid what analysts say is a tightening of controls on media and freedom of expression. Read More

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.