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Week In Review 03.22.06

Well it's been more than a week. LOL. Of course you all knew that it would be. I've been on vacation and it's nice to be home, although I can't say I don't miss the Florida sunshine. Well, let's see what's taken place in the industry during my absence shall we?

Have you seen Creatas yet? Prepare to say to yourself "Oh my God that's amazing"! Okay here's the deal, Creatas is owned by Jupiter Images. It's a stock photography site that everyone uses in their media. Okay great. The big deal here is that they are doing it with video! I spent 5 minutes on their site and was stunned. This is going to make or break websites in the next couple of years. Awesome.

AOL is adding an email tax for advertisers that want to guarantee Email delivery. This changes everything doesn't it? I can't even begin to comment on how this is going to change the industry. If AOL does this will anyone have an AOL email account left? How will they limit the number of messages? Does this mean AOL users will have to go through 6000 email advertisements to check their mail? Sure on one hand it sounds great for advertisers. On the other hand maybe not, if there is a mass exodus of email users @aol.com

Google is up and down in the stock market as investors try to make sense of the slowed projected growth announcement, and the latest argument between competing statistic firms Nielson and comScore who have incredibly opposite viewpoints about the number of searches being performed.

Think Partnership's PrimaryAds Subsidiary Announces Transition to KowaBunga's MyCPANet Network Platform Tuesday

ET NORTHBROOK, Ill.--(BUSINESS WIRE)--Feb. 21, 2006--PrimaryAds, a leading online affiliate marketer and a subsidiary of CGI Holding Corporation, d/b/a Think Partnership Inc. (AMEX:THK - News), today announced that PrimaryAds has transitioned over seventy-five percent of its business to the new MyCPANet affiliate network software platform developed by KowaBunga Technologies, another THK subsidiary, with plans to transition the remaining business over the next few weeks. Read More

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.