CampaignStreet.com

Week In Review 01.25.06

This is where you check in to see whats going on with the companies and people involved in the internet advertising space.

DirectTrack SOLD! Get the scoop from ADOTAS

Campaign Street is pleased to announce that we are accepting annual sponsorships. Please refer to our mediakit for more information.

Opt In Plus is pleased to announce that it has hired Craig Morrison formerly of Intelliservices to work in our Extravagant Media CPA/Publishing division.

This week there is a big market analysis press release coming out from Piper Jaffray. (They happen to be an Optinplus.com client)

Piper Jaffray: Solid Growth for Online Advertising in 2006 Online advertising spending increased about 36 percent in 2005, according to a new Piper Jaffray industry report, which "conservatively" forecast that it would increase about 24 percent in 2006, writes BtoB Online (via MarketingVOX). The financial services firm said online ad spending could increase 30 or more, with growth coming from both an increase in online budgets and a shift away from traditional.

Modern Imagination will be hosting the Extravagant Media website. Site to go live this week. Date pushed back again for release of new Opt In Plus website to estimated March 2006.

Other headlines.

Congratulations to ConsumerBase for the release of their new behavioral targeting search engine.

Kiptronic announces new CPA platform for podcasters.

Sex.com suffers from premature exclamation. The company sold for less than what was originally reported.

Affiliate Summit announces date for July 9-11 tradeshow in Orlando Florida.

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.