Week In Review 01.18.06

 

This last week has been totally nuts. Things have never been busier at Opt In Plus. Right now I'm working on a number of design projects including a full page ad that we are putting in Revenue Magazine I've been working on the finishing touches for our Extravagant Media website, and the never ending new Opt In Plus website project. It's really coming together but I didn't quite realize six months ago how huge this undertaking would really be.

News headlines this week.

Affiliate Summit was party central. There were only about 50 booths or something but there was an overwhelming sense of urgency in the air. The feeling was that consolidation is coming, changes in affiliate marketing are coming, and venture capital is here.

Adotas rolled out I just started getting their daily. It reminds me a bit of our original format with Online Marketers News. More or less its just a summary of headlines linked into a newsletter format that points to articles like Imedia does. How this will attract more advertisers than the former ADBumb format remains to be seen.

Digital Moses ran a nice article about the Affiliate Summit quoting Anne Holland of Marketing Sherpa, she said that affiliate marketing bounties and commissions will reach $6.5 billion in 2006, or roughly 40% of projected 2006 online advertising expenditures.

Salesforce.com confirms that it sustained a "minor interruption" of its customer relationship management service, but provides no details on whether it is related to last month's database bug.

CPA Tipline did a VIP Spotlight on IncentaClick Calling all international traffic. If you've got it then this lead gen campaign is a must run. All countries except for CANADA, US and UK are accepted including Europe, Asia, etc... Short 1st page submit. User is signing up for a no obligation newsletter (no CC required). No Scrub. Contact Rafael Alter, IncentaClick Media Group Inc. 866-9-MAX-ROI ext 224 (866-962-9764)

IMedia did a really nice podcast on Jan 11 Jason Burnham, Horizon Interactive's media director, speaks with Masha Geller on internet marketing and best practices.

 


Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

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Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

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Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

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Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.

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