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Week In Review 12.20.05

Week In Review 12.20.05

Christmas is upon us and this will be the last CampaignStreet edition for 2005. The big news this week is that VOIP for mobile is coming! Since the invention of voip I've been waiting for it to merge with WIFI. Now the marriage is complete and the awful cell phone companies and their devilish contracts be damned!

Vonage Marketing Inc. has partnered with telecommunications equipment designer UTStarcom Inc. to produce Vonage's first portable Wi-Fi handset, the companies announced Tuesday. Hip hip hooray! See the full article here in Eweek.

Where is your media kit?
I randomly approached 24 companies that we rub shoulders with and asked them to mail me out a media kit. I received 2 responses so far. I expect to maybe get 5 or 6 items in the mail. Guys. Smarten up. You need to look great online and offline. Your project for 2006 revamp your website. Produce your print material. Show up at trade shows. The days of working out of a broom closet are behind us.

InfoSearchMedia Disappoints BIG TIME.
Well, several of you were closely following my planned market tests with InfoSearchMedia.com their company proclaims to be able to write search engine optimized articles for your website to get higher SEO placement. The project crashed and burned before it even got off the launch pad. I spent about 3 hours total talking to their sales guy who had me completely sold on using their service. I wired them payment and from
there it just went down down down... Like somehow I got transported into a paralell universe where all logic and intelligence ceased to exist.

Their customer service was the pits. The implication was that because I'm a Canadian they cannot accept echeck, will not send monthly invoices, will not accept wire payment transfers, they require a credit card which I gave them, and yet still they were inventing additional billing procedures and hoops for me to jump through all the while discriminating and implying that because I'm Canadian I had done something wrong when I signed up for their service. I honestly felt like George W was behind this somehow. I still haven't seen them return my wire back to me and I cannot and will not make any recommendation that anyone use this service based on my experience. If you really need some articles written hire a few people to do it through elance.com or just Google freelance writers + marketing. 2 Thumbs down.

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.