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Week In Review 12.13.05

This week was fun. I got to hang out with Rafael from Incentaclick. We went for a drink at a local East side Mario's in my town and talked shop.

Industry related news was somewhat quiet.

Teramedia hired a new Vice President in their List Management division. Marissa Schineller. This was more of a promotion since she was already working in another division at the company.

WOMMA Word of Mouth Marketing Association Inc. Announced a conference in Orlando Florida for Jan 19 and 20 2006. See details here.

RexTopia announced their "WHATS HOT" List which contains the following offers. Slot Machine Mastery eBook, Panda Research, R/C Car - Holiday Exclusive!, Send Earnings, Survey Mountain -Rextopia Exclusive!, Nestle Chocolate Chip Free Coupons (Web Media Only), Neilsen NetRatings, and Grant Professor See http://www.rextopia.com for details.

Eweek put out some interesting stats that they got from USPS comparing email marketing to traditional postal.

From Eweek.com :

About 1.1 billion fewer pieces of snail mail were sent in 2004 compared with 2003, and that's on top of an almost 3.5 billion drop from 2003 compared with 2002 and a 1.3 billion drop from 2002 compared with 2001.
All told, the government's figures last year showed that Americans sent 103.7 billion pieces of first-class mail in 2001 and only 97.9 billion pieces in 2004, a loss of some 5.8 billion pieces of mail or about a 6 percent drop.
In 2005, that number picked up a little ground and closed out the year just shy of 98.1 billion.
The last year—prior to 2005—when the number of first-class mail increased was from 2000 to 2001, when the number of first-class letters sent increased from 103.5 billion to 103.7 billion.
The traditional kind of consumer first class traffic—consisting mostly of bills and bill payments plus personal correspondence—actually plummeted 3.8 percent, to 45.9 billion pieces.
USPS officials attribute that loss overwhelmingly to electronic payments and a consolidation of bills within credit cards, a portion of which are also paid electronically.
"There is a pretty healthy erosion of single-piece mail," said James P. Cochrane, manager of package services for the USPS. "People are finding an alternative way to pay."

Get the full article here.

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.